September 21, 2023
Empowering Indian Entrepreneurs: Navigating Cross-Cultural Challenges in U.S. Expansion
Mridu Bhattacharya
mridu.b
September 21, 2023
As the Head of Marketing at Alariss, my role has provided me with a unique perspective, allowing me to engage with entrepreneurs from both India and the United States. While their ultimate goal is the same - expanding their businesses in the U.S. market - there are notable differences in their viewpoints that may present distinct challenges for Indian entrepreneurs.