January 19, 2022
The United States has traditionally been the go-to-market for high-growth Indian companies looking to scale their operations globally. As the largest economy in the world, the United States provides innovative companies the opportunity to access a large customer base. In recent years, the Indian startup ecosystem has seen strong growth with new solutions being developed that have potential in the United States.
Although expanding into the United States is lucrative, there are some important aspects that decision-makers at companies need to consider. Here are five things you should do to make sure that your launch in the US is successful.
It makes sense to hire sales and business development talent in the US to sell your product to other businesses in the US. They can take meetings in US time zones and utilize their local knowledge. On the other hand, it might make sense to keep your engineering team in India, to ensure that product development is aligned with what management wants.
You want to make sure that there’s plenty of communication between your employees in the US and your management team in India. Err on the side of over-communication rather than under-communication.
Being able to hire the right talent in the US costs money, so you want to make sure that you have enough funding to be able to pay high enough salaries to attract and retain the best talent. The job market is particularly hot in the US right now, so it is now especially important to pay well. Also keep in mind that it often takes longer than anticipated to get traction in a new market, so you need enough money to be able to stay in the US market until the revenue starts coming in.
Don’t try to build what US companies are already building. You don’t want to be in a competitive market; otherwise, it will be hard to have pricing power and survive. Similarly, you should be vigilant to make sure US companies aren’t trying to copy you. Competition can threaten your business.
If you can, partner with a local company in the US that has local knowledge and networks and can help you find the best talent. If you work with Alariss, we can match you with the best sales and business development talent in the US and take care of payroll and legal compliance. If you’re interested, you can hire a US salesperson by signing up for our portal today.
