These Are the Salaries That You Need To Pay Sales Talent in the US

sales salaries us

January 25, 2022

If you’re hiring sales talent in the US to expand your business, you may be wondering how much to pay. Because the job market in the US is competitive right now, and good talent is highly sought after, you will need to budget accordingly. However, American salespeople are the best in the world, and sales is not a department in which you want to cut costs. You want to hire the right people to represent your company and to grow your business.

There are a number of websites that track salaries for sales talent in the US. Here’s what you need to know.

Betts Recruiting found the following salaries for sales talent based in San Francisco, not including commissions:

Sales Development Representative: $50,000-$70,000 per year
Account Executive: $70,000-$100,000 per year
Sales Manager/Director of Sales: $120,000-$180,000 per year
VP of Sales: $180,000-$250,000 per year

Total compensation, including commissions, for VPs of sales can reach as high as $500,000 per year.

According to LinkedIn, these are the average salaries and salary ranges for the following sales roles in the San Francisco Bay Area:

Sales Development Representative: $59,500 per year ($45,000-$70,000)
Account Executive: $75,000 per year ($56,000-$120,000)
Sales Manager: $87,000 per year ($50,000-$152,000)
Sales Director: $130,000 per year ($80,000-$180,000)
VP of Sales: $200,000 per year ($123,000-$255,000)

According to Glassdoor, these are the average base salaries for sales talent based in San Francisco:

Sales Development Representative: $57,690
Account Executive: $70,663
Sales Manager: $87,657
Sales Director: $135,859
Director of Business Development: $142,568
VP of Sales: $195,614

According to, at Google in the San Francisco Bay Area, base salaries for positions in sales range from $101,000 to $350,000, and total compensation including stock and bonuses ranges from $152,000 to $802,000.

As you can see, compensation for sales talent in the US is competitive, since they are the people bringing in new revenue and ensuring that your company will be successful. You’ll need to pay accordingly for base salary and commission, and should also be mindful of other needs like benefits, paid time off, and providing an excellent culture for your employees. While you might have a bit of sticker shock initially, especially when converting from other currencies, remember: a good go-to-market talent is worth more than what you will pay to acquire, train, and retain them, and you can measure their impact to your company. And there are no better salespeople than American salespeople.

At Alariss Global, we can match you with top American sales talent to help you expand into the US. Alariss serves as the Employer of Record (EOR) so that you don’t have to worry about legal compliance or setting up payroll and benefits like health insurance. We can guide you as to what is fair pay to set for your new hires. If you’re ready to work with us, book a call with us today.

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